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6 Content Marketing Principles Every Business Needs to Follow

Entrepreneur, October 10, 2013 Why should customers and prospects care about what you have to say?  Everywhere your customers look, they are being bombarded with sales messaging.  You need to be their go-to informational resource.  But how do you create content that moves your customers and prospects to take action?  Here are six principles that … Read more

Study: 61 Percent Of Mobile Callers Ready To Convert

Search Engine Land, 24 Sep., 2013 As a marketer if you’re not making it easy for mobile users to call you, you’re losing business.  A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.   To read the … Read more

Round and Round with Google’s “Carousel”

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What’s good and what to watch out for to take advantage of this new feature! Google came out with yet another new local search tool in February that is causing some uproar. It’s called “Carousel” because, well, it looks like a carousel. I’m going to discuss the Good, Bad and Ugly. First let me explain … Read more

Networking 101: Getting Started in Seattle and the Puget Sound Area

strategic business networking seattle

Networking is a broad topic and can be quite confusing. The purpose of this article is to help simplify things for you. Here’s what has worked and what has not for me. In the Puget Sound area, the variety and sheer magnitude of networking groups to choose from are endless. There are MeetUps, BNIs (Business … Read more

What is that Elephant Doing in Your Office?

Google

As a business owner or manager, you undoubtedly have some interest and knowledge about the Internet and selling your services or products on it. You probably have a website and get some leads or sales from it. If you are very savvy or employ a firm that is, you probably do a lot of business … Read more