How do B2B marketers create the right content for their audience?  What’s the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than “likes”?  Lithium’s Director of Content Strategy, Bonnie Thomas, has some answers.

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Talking Content Strategy with Lithium’s Bonnie Thomas

A recent study by MarketingProfs shows just how far content marketing has come.  The survey asked B2B firms about how they’re using content marketing and their intentions over the next 12 months.  Take a look at the slideshare for some of these insights.

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B2B Content Marketing: What to Expect in 2014

Why should customers and prospects care about what you have to say?  Everywhere your customers look, they are being bombarded with sales messaging.  You need to be their go-to informational resource.  But how do you create content that moves your customers and prospects to take action?  Here are six principles that should be core to your content marketing strategy.

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6 Content Marketing Principles Every Business Needs to Follow

As a marketer if you’re not making it easy for mobile users to call you, you’re losing business.  A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.

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Study: 61 Percent Of Mobile Callers Ready To Convert