Client
Historic Building Contractor
Problem
This client has been in the masonry and historic building restoration business for more than 60 years. A barrage of negative media publicity threatened several contracts that were under negotiation.
Solution
TPM provided public relations consulting and a very focused direct marketing campaign which resulted in both positive media for the client and helped them secure more than $12 million in contracts.
Online Marketing Campaign Skyrockets Leads In
Client
Self-Storage Provider
Problem
This client provides storage solutions for individual and business use. They suffered from limited exposure, having to rely on traditional sources including building sign and phone directory advertisement.
Solution
TPM launched a new online campaign for them. This campaign included a highly targeted website, key online directory placement, search engine optimization and strong offers. The storage company went from no Internet-based sales to 77.53% of all new contracts coming from online leads.
Helped Lobbyist Grow Fees by 433%
Client
Strategic Consultant and Industry Lobbyist
Problem
This client is a problem solver for medium to large contractors and engineering firms and does legislative work at the state level. TPM took this consultant’s services and focused them from an array of general offerings to very specialized and targeted services. We overhauled service presentation from the ground up, including packaging and pricing.
Solution
Through these actions and ongoing consulting we assisted this consultant to grow his annual fees by 433% in approximately 20 months, while increasing efficiency in his operations.
Precision Surveys Helped a Client Close Million-Dollar Contract
Client
Advertising Agency
Problem
This Montreal agency was pitching a $1.2 million contract for one of the largest shopping malls in Quebec. There were five agencies competing for the same contract and our client, the agency, wanted to position themselves as being “more strategic.” The mall supplied the agency with a 24-page briefing document that detailed a number of points that the owners were convinced were the mall’s hurting business.
Solution
We conducted surveys which revealed that approximately 60% of the mall’s “weaknesses” were in fact strengths, in the minds of shoppers. We also discovered key messages that would attract shoppers and helped develop new positioning for the mall.
This data, combined with the fact that the advertising agency was perceived as the only one of the five competitors focused on what consumers actually needed and wanted, was the key to their being awarded the contract. (The agency and the shopping mall client were so impressed with our services that they subsequently hired our firm for another survey contract.)
Campaign Increased Profits by 593%
Client
Engineering Company
Problem
This company sells a system for around $50,000 in a manner similar to a franchise. Their major problem was that they could not attract new customers through marketing, having instead to conduct “door to door” and telephone sales which are expensive and don’t produce enough results. We conducted surveys and created a number of properties, including a website and specialized sales letters. The major goal was to increase the number of companies signing up as “franchisees.”
Solution
We initiated a direct marketing campaign flanked with a corporate website and several micro sites. We also did online promotion and strategic advertisements in key industry publications. As a result of our actions the company achieved a 72% increase in new signups and obtained 11 clients from a single mailing of only 400 sales letters. Their website now comes up in the top 10 on key search terms on every major search engine available.
The campaign exceeded client expectations within the first two months and continues to grow, with new leads generated weekly. Sales are up 593% from approximately six years ago.
Survey Project Isolates True Customer Desires and Guides Company Strategy
Client
Computer Training Company
Problem
This small business had a rough time offering computer training services, with more than 300 competitors across Quebec province. Our goal was simple: to isolate one service that our client could offer that was really needed and wanted.
Solution
Through surveys we discovered that 63% of computer users wanted a specific computer training service, which guided future company strategy. We also isolated three major things that their competitors were doing wrong in their training programs, which our client was able to avoid in their own program.
Targeted Surveys Salvage Hundreds of Thousands of Dollars and One-Quarter of a Customer Base
Client
Credit Collection Agency
Problem
This agency, which has been around for more than 25 years, was interested in finding if a new service they were thinking of launching was really wanted. They sought to find the “buttons” that would maximize response from their marketing campaign. Both of these goals were accomplished.
Solution
What was most interesting for the client was that the new service they were thinking of launching was most definitely not wanted by their existing customers. In fact, if they would have launched this service they would have lost a minimum of 25% of their existing customers—an error that would have cost them hundreds of thousands of dollars in both wasted marketing and lost revenue.
Non-profit agency income boosted 533%
Client
Nonprofit Organization
Problem
A non-profit agency had insufficient annual operating capital. We conducted market research and surveys and then assisted them with creating and executing a public relations and marketing campaign.
Solution
As a result, the income of this non-profit increased steadily from approximately $12,000 annually to more than $76,000. We have also done work for other non-profit agencies, such as branding surveys to achieve maximum response from their public relations and fundraising campaigns.
Surveys and Public Relations Campaign Dramatically Improve Merchant Opinion
Client
Shopping Mall
Problem
This downtown mall had two different situations. First, there was a serious problem between the merchants and the administration. Secondly, sales had decreased in recent years and the owners wanted to find out what it would take to keep existing customers shopping there, while attracting new ones.
Solution
Through the use of research and surveys, we discovered what the merchants were truly upset about. This data was then used to execute a public relations campaign with positive results: When we first started only 8% of all merchants had a positive outlook about the future of the mall. Within six months that figure had risen to 54%, or an increase of more than 6 times.
Next, marketing surveys were conducted on residents and workers in the local environment. The results became the core of a new marketing program and for strategic decisions by mall management. We were retained for three consecutive projects for this client—all with satisfactory results.
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