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Study: 61 Percent Of Mobile Callers Ready To Convert

Search Engine Land, 24 Sep., 2013

As a marketer if you’re not making it easy for mobile users to call you, you’re losing business.  A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.

 

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Study: 61 Percent Of Mobile Callers Ready To Convert