Video is difficult to ignore.
Videos of your brand, your service, your product or even your customers can break through the marketing "noise" and grab the short attention spans of modern consumers.
Video is content that can be used again and again in many places – your website, Facebook and social channels, local directory listings, email newsletters, trade shows, you name it.
Why use video?
- Comscore reports that 64% of consumers are more likely to buy a product after watching a video about it.
- Per Online Publishers Association, 80% of Internet users recall watching a video promotion they saw on a website in the previous 30 days. Of that, 46% took some action after viewing it, and of those: 26% looked for more information, 22% visited the website (if the ad was on another site) and 12% purchased the specific product named.
- Despite those glaring reasons, Kantar Media monitoring reports only 24% of brands use online video to market to consumers…and for small businesses it’s likely smaller.
- So there is yet another advantage — your competition is probably not using video as much as they should...yet!
Create simple, honest, professional videos to capture the attention of your potential customers. We help you work out a video message that sells.
Our Video Marketing Process
Every marketing action starts with information. We talk with you, not at you. We look at your business, your services and products and find out the goals of the campaign.
Organizing the needed elements for a video production is vital. Whether it's a relatively simple video or a complex shoot, pre-production sets it up for success.
Filming / Editing
Whether you're going with a video using newly filmed material, or a visual edit using existing footage or photos, this is where the magic happens. Messages are constructed to achieve maximum effect.
The video is published on your website, Youtube channel — which we create and optimize for you if you don't have one — and then distributed via email, social channels, newsletters for maximum effect.