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How The Super Bowl Ended with a Marketing Lesson


Even if you don’t follow football, you likely heard about or saw the incredible ending to this year’s Super Bowl. Some businessmen and marketers proclaimed the final offensive play by Seattle a “calculated gamble” by a coach known to roll the dice. But it wasn’t a gamble. It was walking away from the poker table with … Read more

6 Content Marketing Principles Every Business Needs to Follow

Entrepreneur, October 10, 2013 Why should customers and prospects care about what you have to say?  Everywhere your customers look, they are being bombarded with sales messaging.  You need to be their go-to informational resource.  But how do you create content that moves your customers and prospects to take action?  Here are six principles that … Read more