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11 Simple Tips to Creating An Effective Ad

Quick Links to Article Topics What Makes You Stand Out Use A Powerful Headline Make Them An Offer Talk About The Benefits Tell Your News Take Away Their Fear Call To Action Make It Seem Urgent Use Testimonials Use Exciting Graphics Complete Contact Information It is important that business owners understand the basics of writing … Read more

How To Become An Authority In The Minds Of Your Prospects Using Content Marketing

Article # 3 in The Rules of Marketing Series Content marketing: what it is, how to do it, including a case study example and program! What is Content Marketing?    Per the Content Marketing Institute “content marketing” is: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage … Read more

Mobile Responsive Websites: How They Can Increase Leads By 176%

Mobile marketing trends

UPDATE: This post was originally written in 2013, but the latest news from Google makes mobile websites more vital today and in the future. Google has announced that starting April 21, 2015, new mobile friendly search rules will start rolling out. If a website is mobile-friendly, it will appear higher in mobile searches. Wondering if … Read more

Finally: Getting Results with Email Promotion!

Everyone has been talking about social media marketing in recent years. It’s true that getting involved with the major social networks is a good way to expand your reach, find out what your audience wants and drum up business. At least if you do it right. This doesn’t mean that social media marketing is the … Read more

8 Hot Tips for Top-Notch Video Marketing!

There have been only a few times in my career when I have brought up the subject of video with another CEO and gotten back an enthusiastic “Great, let’s do it!” More often than not, I have been handed responses like “Wow, I don’t know if I can do that” or “I am not good … Read more

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